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STRATEGY CONSULTANCY FOR CONSUMER BRANDS
Zazzy Box
Modern fine custom jeweler, retail
Deliberate
Target persona development for lab-grown diamond segment, which is different than Zazzy Box current consumer base
Highlighted audience perceived barriers and motivations (knowing demographics and psychographics is not enough to make your brand distinct and drive sales)
Delivered comprehensive social media strategy with content buckets, channel recommendations, and posting calendar with prioritization, taking into account limited resources
Discover
Founder interview to understand the company story, current consumers, and business goals: increasing margin and efficiency are key for Zazzy Box
Category research resulted in identifying lab grown segment as growth opportunity
Consumer research and insights
Competitive analysis to pinpoint whitespace opportunity for Zazzy Box brand and product positioning that resonates with target audience
Review of competitor and best-in-class websites and social media channels resulting in thoughtful recommendations with deep understanding of founder, company, and product
Drive
Recommended refreshed website strategy: functionality, design, and copy to resonate with target audience
Reviewed current packaging, mailers, and marketing collateral with new audience insights and brand positioning with concrete and actionable recommendations keeping in mind cost and prioritization
Delivered influencer and creator approach and contracts to facilitate collaborations to expand reach
Delivered About Us copy for web, LinkedIn, and social clearly communicating expertise, points of differentiation, and brand personality
"Working with BLUR was a much needed game-changer for my small business. Their thorough analysis and personalized approach to brand consultation, helped Zazzy refine our brand's purpose and target persona. I was particularly impressed by the variety of plans and pricing options available, making their invaluable services accessible for our needs. Thanks to BLUR, we now have a clear brand voice and a strategic direction that will set the tone for the next 5 years!"
-Asit, CEO & Founder, Zazzy Box
The Client
Zazzy Box builds on 5 generations of fine jewelry craftmanship. When the founder joined the family business, he knew that it was time for a change. Spinning off as a retail subsidiary, Zazzy Box is revolutionizing the custom-made jewelry experience with transparency, technology, and excitement, bringing a value-driven touch.
The Ask
Zazzy Box engaged BLUR to fine-tune its brand positioning to capture new audiences and accomplish its new business growth goals. BLUR delivered a comprehensive communications strategy to bring forth the company’s family history and expertise into the modern, next-gen vision the founder has for the company.
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